Marketing Vocabulary Builder I

A group of people who watch, read, or listen to something, or who a message is intended for

The advertisement was designed for a young audience between the ages of 18 and 25.

The state of knowing about or noticing something, such as a product or brand

The company ran television commercials to increase awareness of their new energy drink.

A name, symbol, or design that identifies a company or product and makes it different from others

Many young people prefer to buy clothes from well-known brands because of their quality.

The amount of money that is available or planned to be spent on something

The marketing department had a limited budget, so they focused on free social media platforms.

A planned series of activities designed to achieve a specific goal, especially in marketing or politics

The company ran a successful campaign on social media to promote their new product.

A person or company that sells similar products or services and tries to get the same customers

Before setting their prices, the business carefully studied what their main competitors were charging.

The process of turning a potential customer into an actual paying customer

The new website design helped increase the conversion rate from visitors to buyers.

A specific group of people defined by characteristics such as age, gender, income, or location

The advertising agency studied the demographic data to understand who was most likely to buy the product.

The level of interaction and involvement that people have with a brand, post, or piece of content

The company measured its social media engagement by counting likes, comments, and shares on their posts.

To have an effect on someone's opinions, decisions, or behavior

Positive online reviews can greatly influence a customer's decision to buy a product.

To introduce a new product or service to the public for the first time

The tech company plans to launch its new smartphone in stores next month.

The quality of consistently supporting or choosing a particular brand or company over others

The coffee shop created a rewards card program to build customer loyalty and encourage repeat visits.

The activity of contacting and communicating with people or groups to offer help or share information

The nonprofit organization used community outreach to inform local residents about their free health services.

The way a company presents its product or brand to stand out from competitors in the minds of customers

The brand's positioning as a luxury product helped it attract wealthier customers willing to pay higher prices.

An activity done to increase sales or make people aware of a product or service

The store offered a buy-one-get-one-free promotion to attract more shoppers during the holidays.

The ability of a business to keep its existing customers coming back over time

Offering excellent customer service is one of the most effective methods for improving customer retention.

The total amount of money that a business earns from its sales or services

The company's revenue increased by 20 percent after they launched their online store.

A part or section of a larger market or group that shares similar characteristics or needs

The company focused its marketing efforts on the segment of customers who prefer eco-friendly products.

A careful plan or method created to achieve a goal over a period of time

The marketing team developed a new strategy to attract more customers to their website.

A specific person, group, or goal that you are trying to reach or achieve

The company's main target is customers who enjoy outdoor activities like hiking and camping.