Vocabulary
Verb

acknowledge

/əkˈnɒl.ɪdʒ/

To accept or admit that something is true or that a situation exists.

The company finally acknowledged that its advertising had been misleading to consumers.

Adjective

assertive

/əˈsɜː.tɪv/

Behaving in a confident way in which you are not afraid to say what you want or believe.

She became more assertive at work after completing a professional development course.

Phrasal Verb

come up with

/kʌm ʌp wɪð/

To think of or produce an idea, plan, or solution.

The team managed to come up with a practical solution to the environmental problem.

Adverb

considerably

/kənˈsɪd.ər.ə.bli/

By a large amount or to a significant degree.

The cost of living has increased considerably in most major cities over the past decade.

Phrasal Verb

cope with

/kəʊp wɪð/

To deal successfully with a difficult situation or problem.

Many young people struggle to cope with the pressure of social media on their self-image.

Verb

depict

/dɪˈpɪkt/

To show or represent something in a picture, film, book, or other form of media.

The documentary depicts the daily challenges faced by workers in low-income communities.

Adjective

durable

/ˈdjʊər.ə.bəl/

Able to last a long time without becoming damaged or worn out.

Consumers are increasingly choosing durable products rather than cheap items they replace frequently.

Adjective

emerging

/ɪˈmɜː.dʒɪŋ/

Starting to develop or become known for the first time.

Several emerging technologies are expected to transform the way we work within the next few years.

Verb

enforce

/ɪnˈfɔːs/

To make sure that a rule or law is obeyed, often by using authority or power.

It is difficult to enforce data privacy regulations when companies operate across different countries.

Phrase

in spite of

/ɪn spaɪt əv/

Used to say that something happens even though something else might have prevented it; despite.

In spite of the poor economic conditions, many small businesses continued to grow last year.

Noun

incentive

/ɪnˈsen.tɪv/

Something that encourages a person to do something or work harder, often a reward.

The government introduced tax incentives to encourage companies to reduce their carbon emissions.

Noun

norm

/nɔːm/

A situation or way of behaving that is considered typical or expected in a particular society or group.

Working from home has become the norm for many office employees since the pandemic.

Verb

overlook

/ˌəʊ.vəˈlʊk/

To fail to notice or consider something, or to choose to ignore a fault or mistake.

It would be a mistake to overlook the long-term effects of climate change on food production.

Noun

portrayal

/pɔːˈtreɪ.əl/

The way someone or something is described or shown, especially in the media, art, or literature.

Many critics have questioned the portrayal of women in mainstream advertising campaigns.

Adjective

reluctant

/rɪˈlʌk.tənt/

Not willing to do something and therefore slow to do it.

Many older employees were reluctant to adopt new digital tools in the workplace.

Verb

sacrifice

/ˈsæk.rɪ.faɪs/

To give up something important or valuable in order to achieve something else.

Some people are willing to sacrifice a higher salary in order to have a better work-life balance.

Idiom

shed light on

/ʃed laɪt ɒn/

To help people understand something more clearly by providing new information.

The report shed light on how social media platforms influence the opinions of young voters.

Adjective

sustainable

/səˈsteɪ.nə.bəl/

Able to continue over a long period of time without causing damage to the environment or using up resources.

The organisation is committed to developing sustainable farming methods that protect the local ecosystem.

Adjective

transparent

/trænsˈpær.ənt/

Open and honest, not trying to hide information or processes from others.

Consumers expect companies to be more transparent about where and how their products are made.

Conjunction

whereas

/weərˈæz/

Used to show that two situations or facts are different from each other, often to make a contrast.

Some students prefer learning in a structured classroom environment, whereas others find online learning more effective.

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Vocabulary in Context